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In 2021, Amy reached out on Messenger requesting assistance with bringing her ideas to life. We started with a series of assessment calls;

• Conducting Marketing Research to ensure her idea has a real-world application, demand, trends and opportunities to leverage.
• Identifying Target Customers, understanding their needs, pain points and what will motivate them to purchase our product.
• Creating prototypes and testing them with our target audience (Her kids and their friends). Collecting feedback and making changes with the manufacturer.
• Analyzing competitors to understand their strengths and weaknesses, pricing strategies, marketing tactics and differentiation.
• A lot more too numerous to mention here.

Phase 1: Brand Strategy (Amy & Korlour)

We helped her in;

• Identifying her ideal customers using a custom customer persona
• Creating offers that match her customer’s needs
• Gain competitive advantage through brand positioning.
• Creating a strong vision, mission and values statements.

Phase 2: Brand Messaging (Amy & Korlour)

Together we;

• Compiled the top features of our product/services
• Highlighted the benefits of our customers.
• Defined our tone of communication with respect to our brand positioning and our customer persona.
• Created sales copy and appealing ads design
• Created social media content and automate them

Phase 3: Brand Identity (Korlour)

It was time for  Amy to take a break and focus on other important segments of her company. With the Brand Assessment, Brand Strategy, and Brand Messaging completely figured out, it was super easy to;

• Craft a catchy and relatable brand name that communicates the vision and appeals to customers.
• Create a recognizable and memorable logo that conveys the brand’s ideal appearance and feel.
• Select the most suitable brand colours and typography.
• Design sales sheets, business cards, flyers, toy tags, brand guidelines, etc
• Invested in quality brand photography that provided us with product images and styles that express the brand.

Phase 4: Brand Execution (Korlour)

After months of strategizing, prototyping and designing, it was time for the world to see the brand. We started out with;

• Designing a classy, well-detailed website to help interested customers to learn more about the products and company.
• Creating social media accounts on relevant platforms that will help us reach our target/ideal customers (instead of jumping everywhere).
• Share brand/product images, designs, and videos contents.
• Use the ad designs, flyers and sales copy created in Phase 3 to start Facebook and Instagram campaigns.