Acura Logo

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The rights to the Acura logo is owned and held by Acura, the luxury vehicle division of Honda Motor Company.

Acura Logo History

The Acura logo was introduced in 1986 when Honda decided to launch a luxury brand for the North American market.

The logo consists of a stylized “A” with a bar above, representing a caliper—a tool used for precise measurements in engineering. This symbolizes Acura’s commitment to precision engineering and performance.

Acura Logo

Logo Colors Meanings and Representations

The Acura logo typically features a metallic silver color for the “A,” symbolizing sophistication, modernity, and technological advancement.

The bar above the “A” is often depicted in a contrasting color, such as black or dark gray, representing strength and stability.

Logo Font

The Acura wordmark is usually depicted in a bold and sleek font style, emphasizing the brand’s premium image and reflecting its association with precision engineering and luxury.

The stylized “A” in the logo is instantly recognizable and serves as a symbol of Acura’s identity and values.

Acura has built a reputation for producing high-performance luxury vehicles that prioritize innovation, technology, and driving dynamics. From sedans like the TLX to SUVs like the MDX, Acura vehicles are known for their refined interiors, advanced features, and exhilarating driving experiences.

As Honda’s luxury division, Acura continues to push the boundaries of automotive engineering and design, providing customers with both luxury and performance in their vehicles.

Acura Logo

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