The Arizona Cardinals logo belongs to the Arizona Cardinals Football Club, owned by Michael Bidwill. They are part of the NFL, and while the logo represents the team's identity, the ownership and rights belong to the organization.

About the Brand

The Arizona Cardinals represent resilience, perseverance, and competitive spirit in the NFL. They originated in 1898 as the Chicago Cardinals, later becoming the St. Louis Cardinals before settling in Arizona.

The Cardinals aim for excellence both on and off the field. They want to inspire greatness, unite communities, and leave a legacy of integrity and dedication.

Their goal is to create meaningful experiences, build connections, and make a positive impact.

Arizona Cardinals Logo History and Meaning

The iconic Arizona Cardinals logo, introduced in 2005, shows a bold cardinal head in red and black. It symbolizes the team's strength, determination, and drive to win.

The cardinal represents passion, vitality, and leadership, inspiring players and fans to overcome challenges.

Brand Archetype

The Cardinals embody the archetype of the Warrior, showing courage, resilience, and a fierce determination to succeed. They inspire others to face challenges with strength and honour.

Brand Voice and Tone

The Cardinals communicate boldly and authentically, fostering connections with fans and instilling pride. Their tone is optimistic and determined, reflecting their pursuit of excellence and success.

Brand Colors and Fonts Used

The Cardinals' colours are cardinal red, black, and white. Red symbolizes energy and passion, black represents strength and power, and white adds contrast. They use a custom font called "Cardinals Font," reflecting strength and sophistication.