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Depop is a social e-commerce platform where users can buy and resell their items. As a mobile app it is available on iOS and Android platforms.
Most of the items sold on Depop are used, vintage, and repurposed pieces of clothing. Its user interface  is modeled after that of Instagram, and users can sell items by posting pictures of them to their profiles, along with descriptions, hashtags, and prices.
Many sellers model the clothes they sell themselves. Users can also follow other sellers, whose posts will appear in their feeds.
The platform’s “Explore” page features items picked out by Depop staff. Users can pay for items using Paypal. Depop users are also encouraged by the platform to use other social networking services such as Instagram to promote their shop profiles. Celebrities have resold their own items on Depop, with some donating proceeds to charitable causes.
As of 2021, Depop has over 21 million users, 90 percent of whom are under the age of 26. It is the 10th most-visited shopping platform for Gen Z consumers in the US, and, in a poll conducted by The Strategist in 2019, Depop was voted by teenagers as their favorite resale website.
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