About the Brand

The Houston Texans, founded in 2002, are a symbol of resilience, community spirit, and pride in the NFL. Despite being a young team, they've quickly won over fans with their exciting style of play and commitment to being the best.

The Houston Texans' mission is to inspire greatness, promote unity, and make a positive impact both on and off the field.

They aim to represent resilience and community pride, setting high standards for sportsmanship, teamwork, and charitable efforts. Their goal is not just to win championships but also to bring people together and uplift their city through football.

Houston Texans  Logo History and Meaning

The iconic Houston Texans logo, created in 2002, features a bold bull's head with a lone star, symbolizing strength, determination, and Texan identity.

The bull represents the team's competitive spirit and pursuit of excellence, while the lone star honors Texas and its ties to Houston. Vibrant colors reflect the city's energy and the team's dynamic play style.

Brand Archetype

The Houston Texans embody the archetype of the Hero. Like courageous warriors on the field, they show integrity, resilience, and a fierce desire to win.

They inspire others to overcome challenges and achieve greatness, creating a legacy of excellence that extends beyond football.

Houston Texans Brand Voice and Tone

The Houston Texans speak boldly, passionately, and authentically. Their message is clear, confident, and community-driven, fostering connections and pride among fans.

Their tone reflects determination and hard work, mirroring the team's dedication to excellence and unity.

Houston Texans  Logo Colors

The Houston Texans' logo features deep steel blue, battle red, and liberty white, symbolizing strength, passion, and Texan pride. Deep steel blue signifies stability and loyalty, battle red represents determination and energy, while liberty white adds purity and unity to their commitment to excellence.

Font

In typography, the Texans use a custom font for their logo, featuring bold, modern letters that convey strength and sophistication. This unique style reinforces their identity and honors their tradition of excellence and Texas heritage.