The Indianapolis Colts logo is the property of the Indianapolis Colts Football Club, a professional American football team based in Indianapolis, Indiana.

The team operates as a member of the National Football League (NFL) and is owned by Jim Irsay. The ownership and rights to the logo ultimately belong to the Indianapolis Colts organization.

About the Brand

The Indianapolis Colts, founded in 1953, represent a legacy of excellence, integrity, and community in the NFL. This iconic franchise has won fans over with their exciting style of play and unwavering commitment to greatness.

The Indianapolis Colts aim to inspire greatness, promote unity, and make a positive impact on and off the field. They strive to be a symbol of resilience and community pride, setting high standards for sportsmanship, teamwork, and charity.

Their goal is not just to win championships but also to unite and uplift Indianapolis through their love for football.

Indianapolis Colts Logo History and Meaning

The iconic Indianapolis Colts logo, introduced in 1953, features a blue and white horseshoe symbolizing luck, strength, and tradition.

It represents the team's ties to Indianapolis and its rich heritage. The blue and white colors reflect Indiana's spirit and the team's commitment to excellence and honesty.

Brand Archetype

The Indianapolis Colts embody the Guardian archetype. They inspire respect, integrity, and teamwork, creating a legacy of excellence that extends beyond the game.

Brand Voice and Tone

The Indianapolis Colts communicate with a dignified, steadfast, and authentic voice. They speak clearly, with conviction, fostering connections and pride in their fans.

Their tone is determined and persistent, reflecting their hardworking ethos and dedication to excellence.

Logo Colors

The Indianapolis Colts' logo features blue and white, representing integrity, purity, and strength. Blue symbolizes stability, loyalty, and integrity, while white signifies purity, unity, and tradition.

Font used in Indianapolis Colts Logo

The Colts use a custom-designed font for their logo, characterized by bold, modern letterforms that convey strength and sophistication. This typeface reinforces their identity and evokes tradition, heritage, and excellence.