Liquid Death Logo

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Liquid Death is a brand that produces canned water and has gained attention for its unique marketing approach. The company’s mission is to encourage people to drink more healthy beverages while helping to reduce plastic pollution. The founder, Mike Cessario, was inspired to create Liquid Death after observing people drinking water out of energy drink cans at a music festival and realizing the potential for marketing water in a similar manner.

The brand’s unconventional and edgy marketing has contributed to its rapid rise in the bottled water market, with a valuation of $700 million as of 2024. Despite its unconventional branding, the company emphasizes its commitment to health and sustainability.
Liquid Death Logo

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