New York Giants Logo

The famous New York Giants logo was introduced in 1961. It features a bold, interlocking “NY” in blue, showing the team’s tie to New York City. The letters are outlined in red, symbolizing strength and determination. The logo reflects the Giants’ unity, tradition, and commitment to being the best.

Brand Archetype

The New York Giants embody the archetype of the Guardian. They inspire others to uphold the values of respect, integrity, and teamwork, forging a legacy of excellence that transcends the boundaries of sport.

Brand Voice and Tone

The New York Giants speak with dignity, resilience, and authenticity. They aim to connect with fans by being clear, confident, and unified. Their tone reflects their determination and hardworking spirit, emphasizing their commitment to excellence.

New York Giants Logo Colors

The New York Giants’ logo features the colors blue and red, symbolizing the team’s connection to New York and its commitment to greatness. Blue represents stability, loyalty, and the vibrant energy of the city, while red signifies passion, strength, and determination.

New York Giants Logo Font

The Giants use a custom-designed font for their logo, “GothamBold” characterized by bold, classic letterforms that convey strength and sophistication. This unique typeface reinforces the team’s identity and evokes the spirit of tradition, heritage, and excellence that defines the Giants’ brand.