Brand Colour Glossary with Examples

An entrepreneur’s guide to understanding brand colours, their Attributes and how it connects your business with customers.

Note: Suggesting a colour or choosing your “favourite colours” as your brand colour is okay but does it convey your brand identity, promise and personality?

To answer this question and many other questions you might have about brand colours, we have developed this comprehensive colour guide to help you understand the concept of colours, their attributes and how they connect to your customers emotionally.

Brand Colour Glossary with Examples

What’s Inside

By completing this workbook, you will be able to:

1. Understand various colours and their meaning.

2. Identify the major attributes of each colour.

3. Choose the right colour(s) for your brand.

4. Maintain the same brand colour across all your touchpoints.

5. Know the application of various colours through the examples.

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the Korlour site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

It is absolutely free! Our sole aim as an agency is to help you grow your business with ease. Keep us in mind next time you have branding questions!

Are any strings attached?

Not at all. As an appreciation for connecting with us. We will provide you with access to a Free 30 Minutes Business Strategy Session. Send Us a message on WhatsApp to claim your spot today.

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Ab Akpan

Ab Akpan is a brand designer, business strategist, and the founder of Kurlor, a leading branding and digital agency in Nigeria serving national and international companies.


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