What is Brand Storytelling?
Purpose of Brand Storytelling
Understanding Brand Storytelling
Visual and Content-Based
Visual storytelling would include things like videos, presentations, Webinars, or a series of episodes that bring your viewers on a journey. Content-based would include everything else, such as articles, blog posts, sales pages, and so on.
Questions from your Audience
Establishing a Timeline
How to Create a Brand Story That Sells
The beginning, the middle, and the end.
1. Setting the Stage
2. Providing a Solution
3. Call to Action
How to Inspire & Motivate with Brand Storytelling
Effective Brand Storytelling Strategies
Listen to your Audience
Be Personal & Emotional
- Make them stick?
- are they most interested in?
- do they fear?
- are their goals?
- How to touch their feelings and influence their purchasing decisions?