The Los Angeles Rams logo belongs to the Los Angeles Rams Football Club, based in Los Angeles, California.

They're part of the NFL and owned by Stan Kroenke. The rights to the logo belong to the Rams organization.

The Los Angeles Rams, founded in 1936, have a strong history of excellence and community spirit in the NFL. They've won fans over with their exciting style of play and commitment to greatness.

The Rams aim to inspire greatness, bring people together, and make a positive impact both on and off the field. They want to be a symbol of resilience and community pride, leading in sportsmanship, teamwork, and charity. Winning championships matters, but they also want to unite Los Angeles through their love of football.

Los Angeles Rams Logo History and Meaning

The modern Los Angeles Rams logo, introduced in 2020, shows a sleek ram's head in vibrant colors. It symbolizes strength, determination, and leadership, reflecting the team's competitive spirit.

The bright colors represent the energy of Los Angeles, while the design honors the team's history and looks to the future.

Los Angeles Rams Brand Archetype

The Rams are Leaders. Like shepherds, they inspire others to reach their full potential and achieve greatness. They value discipline, integrity, and teamwork, leaving a legacy of excellence both on and off the field.

Brand Voice and Tone

The Rams speak boldly and inclusively, with passion and a sense of community. They connect with fans, fostering pride and unity. Their tone is optimistic and determined, reflecting their commitment to excellence and positive impact.

Los Angeles Rams Logo Colors

The Rams' logo uses vibrant blue and gold, showing their connection to Los Angeles and their pursuit of greatness. Blue represents stability and loyalty, while gold signifies success and prestige.

Font Used in Los Angeles Rams Logo

For their logo, the Rams use a custom font with bold, modern letters. It adds strength and sophistication, echoing their innovative, dynamic brand.